AboutHow It Works
Solutions
Bots & Resellers
Return Fraud & Abuse
Telemetry & Behavioral
Industries
Automotive
Collectibles
Electronics
Fashion & Apparel
Financial Services
Marketplaces
IntegrationsStories
Resources
Blog
Change Log
FAQ
Request a demo
Request a demo
Blog

Yofi's Blog

Discover industry insights, deep dives, product updates, and more.

Featured

Dyson Hair What?

Great blow-outs come at a cost to the consumer and to the brand.

22 Top Botted Products of 2022 (Part 2)

What was your favorite top botted products? Ours was Olive Garden Pajamas!

22 Top Botted Products of 2022 (Part 1)

The legendary Sean Williams reviews the top 22 botted products of 2022!

4 Things I Learned at NFT.NYC 2022

4 Things I Learned at NFT.NYC 2022 - it is a blast!

Balancing Customer Friendly Policies & Preventing Abuse

Importance of striking a balance of protecting customer friendly policies from abuse

David Filar: Footwear Designer and Community Builder

David is an artist, creative, and with many different titles!

Creating New Sneaker Designs for Our Favorite Brands With Generative AI

We reimagined the design of our favorite sneaker brands using Generative AI

Concert Tickets, Sneakers, and Restaurant Reservations…

Reservations have been one of the worst-kept secrets of the botting world.

Costco's Crack Down on Membership Sharing Highlights The Big Issue of Identity Abuse

Costco's Crack Down on Membership Sharing Highlights The Big Issue of Identity Abuse

Digital Identity is becoming the Foundation of Modern Commerce

We know the importance of digital identity because we have experienced making decisions on bad data

David Reilich: Reinventing Your Mornings with Sunday Showers

Explore David Reilich's entrepreneurial journey behind Sunday Showers, revolutionizing mornings wit

How Resellers Are Ruining Our Supply Chain

Overpaying for tickets? consoles? sneakers? everyday items? We are all frustrated

First Year Learnings from Co-Founding and Running Yofi

Happy Birthday to Us, this is a celebration and a bit of a dive into our origin

Free Items for Birthdays!

Happy Birthday - here's a free gift, but you promise it's your birthday, right?

Hiding in Plain Sight — How to Spot a Reseller

Hiding in Plain Sight — How to Spot a Reseller

Lack of Yeezys Leading to Increased Botting

Removing Yeezy, one of the most desirable brands, has forced more scarcity and competition

Lollipops, Resellers, & The Wild World of Amazon Ungating

resellers on amazon costing Spangler Candy millions of dollars, could you imagine that?

Looking for a Graphic Designer or Honey Pot for Twitter Bots?

Have you heard of astro-turfing on twitter? Try the phrase in our blog out

It costs $500k per sneaker drop?

It costs $500k per sneaker drop?

Bots Buy Burnt Hair

What % of $1M in perfume sales, ‘Burnt Hair’ was done by bots

Misleading Data and Bad Business Decisions, a Morbius Story

Do you believe all the reviews you read, if you do, what decision have you made from it

Promotion Codes Open Pandora’s Box:

Have you signed up for first-time buyer promotion code multiple times?

Sneakers You Want, Prices You Deserve: Inside Mikey & Estuary's Game-Changing Model

Mikey is helping bring back retail prices to the sneaker community!

Meet the Founder of SNKHER Social Club: Rajaa Sultanah

Learn about the inspiring journey of the founder of SNKHER Social Club, who started the community t

Top 3 Botted and Resold Products of the the Week (March 28th)

What do Squishmallows, Skittles, and Panda Express have in common?

Profile of Sean Williams: A Passionate Educator and Sneaker Enthusiast

My name is Sean Williams; I am a Brooklyn native, passionate collector, and lover of sneakers. I ha

Powering & Enhancing Cross-Selling with Yofi Recommendations

Boost cross-selling with Yofi Tecommendations for Klaviyo. Harness user behavior analytics for tail

Tesla gets botted too?

Have a tesla wait time? No problem, just buy someone's order.

Not all Sales are Profitable

Some customers cost your business money - read more to see how.

Supreme moving to Shopify will help their fight against Bots!

Supreme, welcome to Shopify, and enjoy improved TCO and added features

The Impact of Abusers & Bad Actors During the Retail Holiday Period

Discover how Yofi combats holiday retail abuses, safeguarding profits and ensuring genuine customer

Top 3 Botted & Resold Products of the Week (April 11th)

Tesla, LOL Playhouse, and Dyson Hair Wrap all got resold this week - what is your favorite?

The NBA Playoffs Highlight a Retail Dilemma: Balancing Customer-Friendly Returns and Wardrobing Prevention

Yofi helping retailers fight serial returners and renters

The Rise of Mark Mustermann and Fake Profiles

Deep dive into Mark Mustermann and Fake Profiles

Tom Sachs at Kohl’s?

Using Kohl's as neighborhood sneaker stores to have exclusive releases and drops

The State of Bots in First Half of 2023

The biggest trends in botting for 2023 so far!

The Hidden Cost of Maintaining Accounts

Intentionally or unintentionally, many of us have used multiple email addresses when purchasing

Top 3 Botted & Resold Products of the Week (February 12th)

Bush Beans, House Plant, and Fisher Price - what do these items have in common? They are all botted

Top 3 Botted & Resold Products of the Week (January 16th)

Welcome to top botted of 2023! Let's start it off with AI and shampoo

Top 3 Botted & Resold Products of the Week (January 23)

Who loves Rocket League and Dropshipper guides - we do!

Top 3 Botted & Resold Products of the Week (April 18th)

Notecards, Nest Soap, and Young Thug Vinyl - what was your favorite resold product?

Top 3 Botted & Resold Products of the Week (May 23rd)

Parmigiano, Cheez-Its, ZadehKicks are all in common this week, can you imagine that

Top 3 Botted & Resold Products of the Week (May 30th)

Nike, Baby Formula, and Acer - they all walked into a bar and... *still waiting for a punchline*

Top 3 Botted & Resold Products of the Week (April 25th)

Twitter, McFlurry, and Beat the Bot? What could be similar? Bots!

Top 3 Botted & Resold Products of the Week (June 26)

Arbitrage and Reproductive Rights - I couldn't imagine that in a sentence together.

Top 3 Botted & Resold Products of the Week (January 30)

his week focuses on some larger, more mainstream items, and some head scratchers.

Top 3 Botted & Resold Products of the Week (June 5th)

Custom Macarons, Free necklaces, and WWE Action Figures - twas a great week for arbitrage

Top 3 Botted & Resold Products of the Week (June 19)

What do Amber Heard, Fanatics, and a Sneaker Store all have in common?

Why Don’t CAPTCHAs work?

Are CAPTCHAs helpful or annoying - let's review the history of CAPTCHA

Chatbot Arbitrage: The Double Edge Sword of AI Chatbots

In the ever-evolving digital commerce landscape, two noticeable incidents have highlighted the vulnerabilities and challenges of

Trying to get an Eras tour ticket?

Resellers slinging the tickets for $15,000 for Eras tour

What I Have Learned Labelling Millions of Sneaker Raffle Entries

We love the puzzle of discerning humans vs. bots and helping brands choose their best customers

Yofi Achieves SOC 2 Type II Compliance

Yofi has successfully earned SOC 2 Type II compliance

Eating Away Profits: The Rise of Refund Scams and Its Impact on Restaurants

Restaurants and delivery services are facing a new challenge: refund scams coming from customers exploiting to get free food

Who booked all the golf tee times? The Los Angeles Tee Time Scandal

Dave Finks exposed the some of the individuals using bots to monopolize premium tee times and resell them on the blackmarket.

Card Testing & Known Bad Actor Prevention

Yofi Card Testing & Known Bad Actor Prevention reduces chargebacks and boosts authorization rates.

Yofi Feature Announcement: Bot Blocker 2.0

Yofi's Bot Blocker 2.0 enhances bot prevention, control, and customer experience, blocking millions of bot attempts.

Dynamic Returns - Reducing Return Abuse and Unlocking a Better Return Experience

Transform returns from a headache into a growth driver by minimizing abuse and unlocking more customer benefits.

Yofi Holistic Protection Identifying Employee Abuse

Yofi's new feature identifies and addresses employee theft and abuse, saving time and reducing losses for businesses.

Yofi Feature Announcement: Yofi Telemetry with SDK

Yofi Telemetry SDK saves time, enhances fraud detection, and improves security for businesses.

Yofi Feature Announcement: Integration into POS & Warehouse Management Solutions

Yofi expands to POS and Warehouse Management, enhancing return abuse detection, anomaly detection, and logistic efficiencies.

Ready to Transform Your Business?

Schedule a demo today and see how Yofi can protect your business from abuse.

Schedule a demo
Join our newsletter to stay up to date on features and releases.
Company
About UsCase StudiesCareersStoriesContact
Features
Bots & Resellers
Return Fraud & Abuse
Telemetry & Behavioral
Use Cases
Automotive
Collectibles
Electronics
Fashion & Apparel
Financial Services
Marketplaces
Resources
IntegrationsHow it worksChangelogFAQsSchedule a Demo
Follow us
X
LinkedIn
Instagram
© Year Yofi. All rights reserved.
Website by GrabbagPrivacy PolicyTerms of ServiceSecurity Policies
‍