Frequently Asked Questions
Find answers to common questions about Yofi.
What does Yofi do?
We believe that all data digitally consumed is skewed because everyone has multiple digital identities whether intentionally or unintentionally. Yofi helps brands identify bots and bad actors (serial returners, discount code abusers, resellers), ensure a clean dataset, and provide recommendations for each customer.
How does Yofi help my business?
Better understanding your customers and their intentionality impacts everything being digitally consumed. We have helped our customers with a lot of different use cases: identifying bots and bad actors (serial returners, resellers, discount abusers), cleaning CRM and CDP platforms from fake profiles and skewed data, and recommending highly successful customer segments and products for email marketing campaigns.
Can Yofi prevent bots from affecting my business?
Yes, Yofi is equipped to prevent bots from buying out limited-availability items (like tickets and sneakers) and reselling them on third-party sites. Yofi can also prevent bad actors from taking advantage of returns, promotion codes, and more.
How does Yofi enhance customer experience?
By identifying and segregating bad actors, Yofi allows businesses to understand their true customer base better. This understanding helps optimize sales, inventory management, and marketing campaigns, leading to enhanced customer experiences
Yofi available on Shopify?
Yes, Yofi is available as an app on Shopify, offering services to protect businesses on this platform from abuse and bad actor
How does Yofi calculate our Risk Scores?
We have four risk scores: bot status, discount abuse, return abuse, and likelihood of cancellation. Our machine learning uses 100s of signals to determine and assign these risk scores to transactions, accounts, and profiles.
Does Yofi give a free trial?
Yes! Yofi offers a 30-day free trial, which gives you access to all the premium features.
How does Yofi integrate with Shopify and other tools?
Yofi integrates with Shopify, including Shopify Flow, Klaviyo, and more. This integration ensures smooth operation within the existing Shopify workflow
How does Yofi benefit large-scale businesses?
For enterprises, Yofi helps control unauthorized resellers, improve customer experiences, and increase margins by combating fraudulent activities and policy abuses. We have seen that these bad actors cost enterprises ~4-6% of total profits!
Can Yofi handle multiple digital identities in an enterprise setup?
Yes, Yofi effectively manages multiple digital identities, allowing enterprises to focus on growth and develop meaningful customer experiences by segmenting bad actors from genuine customers.
Does Yofi offer custom integrations for enterprises?
Yofi supports all platforms and custom integrations aligning with enterprise workflows and tools, enhancing process and productivity without needing to learn a new dashboard.
Does Yofi offer a complimentary audit?
Yes! We need little data and we can provide a complimentary audit to see the impact of bad actors within your business.
How does Yofi calculate our Risk Scores?
We have four risk scores: bot status, discount abuse, return abuse, and likelihood of cancellation. Our machine learning uses 100s of signals to determine and assign these risk scores to transactions, accounts, and profiles.
How does Yofi use machine learning?
Yofi employs machine learning algorithms to analyze customer data, predict purchasing behaviors, and determine customer intentionality.
Is the machine learning model in Yofi constantly evolving?
Yes, our models continuously learn from new data, ensuring that the insights and recommendations they provide are always up-to-date and relevant.
How does Yofi ensure data privacy in its machine learning applications?
Yofi prioritizes data security and privacy, adhering to strict protocols and regulations to ensure all customer data is processed securely and ethically.
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