About Yofi
We are a team of operators frustrated by bots winning every sneaker release, skewing our data, and leading to wrong decisions for our customers. We saw that everyone on the internet was using multiple identities, making our jobs difficult, as we could not trust our data to make critical business decisions. This caused us to miss forecast sales and inventory, abandon successful marketing campaigns, and build products our customers did not want.
Frustrated by this growing problem, we founded Yofi to enable businesses to navigate the changing world of digital identity, which is essential for successful brands. Yofi empowers brands to understand their customers' intentionality, protect against policy abuse, and improve data integrity.
