What I Have Learned Labelling Millions of Sneaker Raffle Entries

Published on 10/11/2022

We might have set a Guinness World Record for the most hours spent analyzing sneaker raffles. Last month, we analyzed over 3 million sneaker entries, and throughout the years, we have encountered every trick known to man and bots. We have seen the different but overlapping tendencies of botters in regions across the world.

We wanted to document some of our favorite and obvious keys for identifying bots in raffle entries.

We love the puzzle of discerning humans vs. bots and helping brands choose their best customers for raffles. However, we know this is hard for brands and stores since there is an overwhelming number of entries, thousands to hundreds of thousands per release.Raffles are a critical pipeline for acquiring new and rewarding loyal customers. Yofi eliminates the guesswork and manual hours reviewing these entries by identifying and deprioritizing bots. We want to enable you to focus on growing your business while we help you better understand and prioritize your loyal customers.